This project was to create (5) new responsive email templates to support Axioma’s marketing initiatives.
My role in this project was to developed (5) NEW html email templates that were mobile friendly/responsive and ensuring cross client compatibility and consistency (tested across 34+ email clients and browsers). These templates then needed to be modified to enable them to be integrated into the HubSpot Marketing platform as HubSpot email templates.
The next phase of the project was to implementing the new custom HubSpot email templates into the HubSpot Marketing system as editable and feature rich email templates that included the creation and implementation of many custom integrated “modules” that would provide Axioma’s marketing team all of the requested capabilities, options and features they needed according to their expressed business needs. The successful development and implementation of the new templates provided Axioma’s cross departmental teams access and ability to add, edit, turn on or off, and remove different portions of content from each email template as they found necessary.
The technologies used were HTML, CSS, Litmus, MailChimp, HubSpot, Adobe Dreamweaver, Adobe InDesign, and Adobe Photoshop.