John Edward Trail is a creative and hands-on technology executive with more than 14 years of industry experience leading the design and development of high technology products, and improving processes and procedures to drive revenue, efficiency, and market share.
John has recently taken a position as Chief Technology Officer with PRIMARQ, which has created an exciting and new technology driven investment and finance platform that will change the landscape of the real estate and mortgage industries. He is also serving as Information Technology Officer with The Center for Regenerative Design & Collaboration who have created an innovative process and have introduced a zero waste packaging process. And he is currently the owner of Trail Associates, a professional, creative, and interactive development company.
He created Trail Associates in 2006 to meet the growing cross-industry need for high quality creative, online, media and business services. He created steady growth, assembled a team of skilled professionals, developed a network of strategic partnerships, and had the opportunity to do a very wide range of exciting work for a growing list of clientele.
Having been involved in the real estate and finance industries for many years, including having his real estate license and being involved in the secondary mortgage markets; he also has had the opportunity to create custom multimedia and online interactive solutions for companies in the residential and commercial real estate, investment, and finance sectors. Companies like The Carlton Group, Carlton Exchange, Calvert Investments, Johnson Capital, Charles Schwab, Prudential, MasterCard, Chase Bank, Constellation Value Protection, Dow Jones, Metis Financial Network, Sirius Advisory, RM Capital Group, Citi Markets and Citibank.
John worked directly with The Carlton Group, an international real estate investment bank that specializes in equity and debt placement, commercial loan restructuring, and commercial and residential loan sales in the development of “Carlton Exchange”. Carlton Exchange is a robust online international marketplace to facilitate international debt & equity investment advisory, transactions, and deal execution.
Prior to starting Trail Associates, John served as Director of Web Technologies and Director of Information Technology for a managed care education and multimedia company in New Jersey. Where he successfully directed and managed several multi-disciplined teams in the creation of custom online solutions for the Pharmaceutical and Biotechnology industries. John had the opportunity to work with companies such as: Merck & Co., Bayer Healthcare, Elli Lilly, Schering-Plough, Roche, and many others. John was responsible for directing the conceptualization, design, development, and implementation of all online/web based projects, responsible for all aspects of the company’s Information Technology and Infrastructure, and directly responsible for the design and development of server environments that meet and exceed the stringent technical specifications of the pharmaceutical and biotechnology industries.
John directed the creation of several centralized data management systems, combining all company data collection sources across all of the departments into a single integrated online management system. The System became an integral part of the company’s overall business processes and functions; directly increasing the company’s efficiency, effective data management, and equipping the company for future growth. He later directed the transformation of key components of these Data Management Systems into a robust enterprise level data driven Online Sales and Marketing Tool for the Pharmaceutical and Biotech industries. The development and implementation of the new online product doubled the company’s annual revenue within the first year of sales, and became one of the company’s top producing signature offerings.
John also has had the pleasure and opportunity of working with many domestic and worldwide Advertising and Interactive Agencies as a freelance consultant. John has worked with companies such as Euro RSCG, Cossette Communications, Ogilvy – CommonHealth, Qi Interactive, EVB , Jack Morton, Dowden Health Media, Flat Inc., M Agency, Source Communications, Corr Jensen, SuperNova, and others.
John currently lives in the Lehigh Valley of Pennsylvania, and enjoys walking, hiking, bicycling, traveling, reading, music, art, and spending time with family and friends.