Coding, Customer Relationships, Email Marketing, Field Marketing, Marketing, Technology, Web & Online Marketing

Performix Interactive Website


PERFORMIX is a performance-driven lifestyle brand, rooted in advanced technologies, disruptive innovation, consumer experience and a fitness-driven mindset. We develop and bring-to-market products, content and services that provide you with the edge you need in fitness and in life.

“A fitness movement to inspire and empower people around the world to #KeepPerfecting, with our innovative products that unlock your best you.”

FitOps Foundation is our purpose. A non-profit organization powered by PERFORMIX®, which shepherds veterans into post-service life by certifying them as elite personal trainers, helping them find meaningful careers in the fitness industry with a lifelong support network by their side.


The client reached out to us because they were looking to create a new mobile responsive website to promote the Performix brand and it’s fitness products along with a field marketing portal for their Distributors. And they expressed a need for some professional consultation and direction regarding their efforts, more specifically:

  • Best practices.
  • Responsive website design and layout.
  • Interactive and mobile responsive website.
  • Field marketing portal.
  • eCommerce platforms integration.
  • Mailchimp integration.
  • Domain and web hosting.
  • Maintenance and updates.

Once the initial discovery, discussions, and consultations had been completed with their team, the client was confident they had enough information and insights to proceed. A project plan was generated including the scope of work, delivery phases, timelines, estimated costs, etc.

We then moved on to the next step in the process, which focused upon:

  • Consultation and collaboration concerning the designs and how they translate to responsive layouts.
  • Collaborate with the client’s design team to take into consideration the technical aspects of responsive development.
  • Develop a new interactive and mobile responsive website.
  • Develop a new secured field marketing portal.
  • eCommerce integration with GNC and Bodybuilding.com to sell their products.
  • Mailchimp integration.
  • Setup and configure the hosting platform to be used for the final production site.
  • Launch the new website.
  • Ongoing maintenance and updates.

Technologies employed through the project life cycle were:

  • HTML5
  • CSS3
  • Bootstrap
  • Jquery
  • PHP
  • Google Analytics
  • Mailchimp
  • Apache
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe Dreamweaver
  • Teamwork.com

» Please contact me with any questions or to discuss your project

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