This project was to create a custom email system and process utilizing Microsoft Word and Microsoft Outlook that would allow the client’s team members to make regular individual content changes and updates to the emails while ensuring that they maintain the template, company branding, and consistency across the different email clients.
My role in this project was to layout and create the Word document so that it can be edited and modified in a very “modular” manner (ie. adding and removing sections, changing section positions easily, and having full access to edit all of the newsletter content). This involved creating the Word document as a Word template with all of the necessary preset styles already in place in Word itself, as well in all the elements within the content.
The next phase of this project was then to create an HTML Outlook email template with prebuilt stationary header and footer content to maintain consistency of the company branding. And this Outlook template would be built to enable the users to copy and paste the main body content of the Word newsletter template into the Outlook template while maintaining all preset layout and styles, and send out the emails directly from their Outlook email client.
The technologies used were HTML, CSS, Litmus, MailChimp, Microsoft Word, Microsoft Outlook, Adobe Dreamweaver, Adobe InDesign, and Adobe Photoshop.