Email Marketing, Graphic Design, Information Technology, Management, Multimedia, Web/Online Services

Digatherm 2017 Marketing Initiatives

This project was to create new branding and multiple new marketing promotions and elements to help meet and exceed the company’s 2017 business goals. These initiatives included event announcement postcards for Digatherm’s trade show events, email marketing pieces, email marketing templates, magazine ads, trade show booth graphics, co-branded email marketing pieces promoting Continuing Education classes, as well as new flyers, brochures, manuals, and a new 18 page booklet/brochure for both electronic circulation and print.

My role in this project was to design and layout all printed materials while interfacing with company leadership and the printer. My role also consisted of design and development of all responsive HTML email marketing pieces, and update Digatherm’s website.

Technologies used in this project were HTML, CSS, PHP, MySql, WordPress, MailCHimp, Litmus, Vertical Response, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, and Adobe Dreamweaver.

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