This project included initial email marketing development and deployment consultation, list management, and the creation of several mobile friendly email templates for Letgo to support their news, promotional and marketing efforts.
My role in this project was to review and advise the client about the development, best practices, available platforms, and deployment processes. The second phase of the project was to take the provided creative from the client, and develop multiple custom HTML emails and templates (for ongoing uses) that are mobile friendly/responsive while ensuring cross client compatibility and consistency (tested across 67+ email clients, operating systems, browsers, and apps). These were developed to be use in a couple of different ways, utilizing multiple platforms including Outlook, Mailchimp, and Sendgrid. The project also included assisting the client in the creation, integration, and management of their email lists on the platforms.
The technologies used were HTML, CSS, Litmus, MailChimp, Sendgrid, Microsoft Outlook, Adobe Dreamweaver, Adobe InDesign, and Adobe Photoshop.