This project was to create new branding and multiple new marketing promotions and elements to help meet and exceed the company’s 2017 business goals. These initiatives included event announcement postcards for Digatherm’s trade show events, email marketing pieces, email marketing templates, magazine ads, trade show booth graphics, co-branded email marketing pieces promoting Continuing Education classes, as well as new flyers, brochures, manuals, and a new 18 page booklet/brochure for both electronic circulation and print.
This project involved two specific phases. The first phase was to consult with Stevens and discover and outline their initial project needs which was to create a new content management platform and develop a new site for the school’s news and media website. The second phase came about due to the overwhelming success of phase one, I was called in to consult and provide direction for the upgrading of all five of their school’s websites along with all the other sister sites, school, club sites, etc. to the new content management platform that we put in place for phase one.
This project involved several different initiatives including temporary modifications and changes to Calvert’s Global Water Fund (GWF) website, redesign and development of a new interactive and responsive website, several HTML email marketing pieces in support of the GWF, and several HTML email marketing pieces for Calvert’s women’s initiative.