Working with you to grow your company’s profits through your marketing efforts to attract and engage new customers and by increasing the engagement and spend of your existing customer base.
Project Direction and Management
Assisting you and your team(s) in the development of a Marketing strategy customized and suited for your business, and overseeing implementation of that strategy – including campaigns, events, digital marketing, and PR. Working closely with the your company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations.
Research, Analytics, ROI, KPI
Coordinating market research and analytics tasks for your organization, including creating effective strategies to collect data, analyze information, conduct research, implement analytics and data driven marketing solutions for your company brand, products, and/or services.
Customer Experience Management
Working with you and your team(s) to optimize your company’s interactions from the customer’s perspective and foster customer loyalty. Managing the customer experience by creating a unique customer-centric strategy that encompasses all interactions with your company, your brand, and your products and/or services. This practice of designing and reacting to customer interactions to meet or exceed customer expectations and, thus, increase customer satisfaction, loyalty and advocacy.
Branding and Identity
Working with you to assess, recognize, define and create your company’s unique identity and brand.
Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers. The key components that form a brand’s toolbox include a brand’s identity, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies.
Lead Generation, Nurturing & Management
Implementing customized marketing strategies and processes to acquire, evaluate and qualify, nurture and provide your sales team(s) with legitimate prospects and valuable information.
Websites and Applications
From concept to publication, design and development of websites and web applications focused upon mobile first approach, user experience centric design, engaging communication and content, using the top industry standards, utilizing the latest technologies, and developed with your company’s marketing goals and strategies in mind.
Search Engine Optimization
Utilizing the latest techniques and best practices to optimize all of your online content to increase the visibility and relevancy of your brand online and increase the quality and quantity of onliine traffic through organic (unpaid) search engine visibility and ranking.
Collaborating with you and your sales team(s) to create and provide support through a variety of marketing assets and channels.
Field marketing can be differentiated from all other direct marketing activities because it is face-to-face personal contact direct marketing. Field marketing includes highly targeted direct selling promotions, merchandising, auditing, sampling and demonstration, experiential marketing, trade shows, road shows, events and more.
We assist you in creating impacting and effective email marketing strategies, campaigns, trackable data, and increased ROI and KPIs.
Email marketing is still considered one of the most effective digital marketing mediums, boasting average interactions in the area of approximately 11% or more, depending upon the effectiveness of your email marketing campaigns. Email marketing involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, and brand awareness; encouraging customer relationships, loyalty, and repeat business.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.
Search Engine Marketing
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.
Social Media Marketing
Social media can be a useful source of market information and a way to hear customer perspectives. Blogs, content communities, and forums are platforms where individuals share their reviews and recommendations of brands, products, and services. It can be used not only as public relations and direct marketing tools but also as communication channels targeting very specific audiences with social media influencers and social media personalities and as effective customer engagement tools. Engagement means that customers and stakeholders are active participants rather than passive viewers.
Event marketing is marketing through events, where marketing is seen as central and the event is considered the actual marketing tool. It is focusing on a target group and involves high contact intensity. It turns a message into an event that can be experienced by the audience. Several senses are engaged, which increases the chances to remember the experience and thereby also the message. Event marketing is considered to be a part of experiential marketing and content marketing. Experiential marketing follows the process of corporate storytelling, and aims to further engage the audience.
Multimedia – Animated Ads, Detailers, Presentations
Multimedia is a very useful and influencing form of communication for businesses and organizations that combines different content forms such as text, audio, images, animations, or video into a single presentation, in contrast to traditional mass media, such as printed material or audio recordings. Popular examples of multimedia include video podcasts, audio slideshows and animated videos.
Online Business Services
Online Business Services are the backbone of business it today’s world. No matter what industry or area of influence, an online presence and marketing and communications strategy is a key element of producing and creating interest, reputation, and conducting the day-to-day operations of your business. I have partnered with one of the largest and reputable suppliers in the industry, and I chose them because I use them and have for more than a decade and have nothing but praise for the business services and products, as well as their commitment to customer service.
Our partner is eHostingSuite.com
Here is a brief overview of products and services: