Coding, Design, Email Marketing, Event Marketing, Field Marketing, Marketing, Multimedia, Web & Online Marketing

American Express Marketing

The American Express Company is a multinational corporation specialized in payment card services headquartered at 200 Vesey Street in the Battery Park City neighborhood of Lower Manhattan in New York City. The company was founded in 1850 and is one of the 30 components of the Dow Jones Industrial Average.

The client reached out to us because they were putting together a new in-house marketing department, and contacted me about being a resource for their production team.

This role was to be a key part of their production team and to provide ongoing wide ranging support for all American Express business units in the United States and United Kingdom. The projects and responsibilities include, but are not limited to:

  • Customer consultation
  • Best practices
  • Email marketing best practices
  • Email development
  • Custom ESP integrated templates
  • Custom internal Email Delivery System development
  • Cross platform testing
  • Front-end development
  • Content management system best practices
  • Content management system development
  • Custom modules
  • Salesforce Platform capacity and capabilities
  • Interactive development
  • Animated assets
  • Interactive presentations
  • Training
  • Customer support

Technologies employed through the project life cycle are:

  • Microsoft Outlook
  • Microsoft Excel
  • Microsoft Word
  • Adobe Experience
  • Adobe Photoshop
  • Adobe InDesign
  • Adobe Dreamweaver
  • Adobe Illustrator
  • Adobe Acrobat
  • Adobe XD
  • HTML
  • CSS
  • XML
  • JQuery
  • Greensock
  • Litmus
  • Email on Acid
  • Salesforce marketing
  • Salesforce Content Creator
  • OneForce
  • Playbooks
  • Eloqua
  • Cheetah Mail
  • Workfront

» Please contact me with any questions or to discuss your project

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