Coding, Design, Marketing, Research & Analytics, Web & Online Marketing

Health Plan One Lead Generation

HEALTH PLAN ONE is a leading sales and marketing organization that operates across multiple segments of the Medicare and health insurance marketplaces. Using proprietary technology solutions coupled with deep industry knowledge, the company provides a range of outsourced sales, marketing and contact services for national and regional health plans, operates private exchanges for individual consumers and employer-based group retirees, and manages the largest exclusive Medicare lead generation marketplace in the industry.

The client reached out to us because they were looking to create a new interactive protoype and lead generation landing page to support their Medicar Advantage campaigns. The client presented their overall business needs and requested some constulation concering best practices and interactive ideas and development, more specifically:

  • Best practices
  • Concept technology compatibility and considerations
  • Mobile responsive compatibility
  • New UI/UX/page designs
  • Prototype development
  • Landing page development
  • Three-step interactive lead generation form
  • Animated elements
  • .NET backend integration
  • Maintenance and updates
  • Ongoing support

Technologies employed through the project life cycle were:

  • HTML5
  • CSS3
  • Jquery
  • Bootstrap
  • Sass
  • .NET
  • Unbounce
  • Google Analytics
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe Dreamweaver

» Please contact me with any questions or to discuss your project

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