This project was to create a new dynamically and automatically generated email template to be sent to subscribers upon a preset schedule. This template automatically pulled content from the COM’s website and populate that weeks email newsletter.
This project was to create multiple new marketing pieces for 2017. These initiatives included event announcement postcards for all Digatherm trade show events, email marketing pieces promoting Digatherm published articles, magazine ads, trade show booth graphics, co-branded email marketing pieces promoting Continuing Education classes, as well as new flyers and a new 18 page booklet/brochure for both electronic circulation and print.
This project involved creating a personal blog for Howard L. Michaels, the Owner, Chairman and Founder of the Carlton Group. Mr. Michaels was at the forefront of the securitized finance business going back to 1994 and Carlton, under his leadership, has completed well over $125 billion of structured finance, equity joint ventures, investment sales and principal investments.
This project was to direct, coordinate, and participate in the creation of new company branding, as well as a wide range of marketing collaterals both online and print to support their marketing efforts. This project entailed the creation of the company logo, business cards, tri-fold brochures, flyers, posters, pocket folders, postcards, magazine ads, case study sheets, trade show graphics, website/content management system, multiple responsive HTML email templates, and updating their social profiles with content.